Our Story

Transforming Recruitment

To Increase Student Enrollment

Facing the challenge of attracting today’s tech savy students.

Delivering a digital course catalogue app to drive better engagement with prospective students.

Determined to show prospective and returning students that their programs are some of the best in the country, Seneca needed a modern and digital solution that would capture a learner’s interest and keep them engaged from preliminary interest until enrollment. The solution needed to be media rich, on‐demand, digital, capable of multiple updates as programs evolve and change.

Key Opportunities
  • Create opportunities for earlier engagement with prospective students
  • Use technology to reach a wider audience outside of recruiting events
  • Provide a richer media experience to engage and excite prospective and returning students
What We Did
  • UX Strategy
  • GUI Design
  • Visual Design

Solution

Seneca implemented digital publishing APP Adobe Digital Publishing (now known as Adobe Experience Manager Mobile) to supplement printed Viewbooks to connect with prospective students. We built a user‐centric, media rich app that provided up to date program information for all of Seneca’s 150+ programs, with offline lead capture capabilities and performance metrics. It’s become not only a great tool for recruitment, faculty and staff are now using it as a reference tool.

What We Delivered
  • Mobile App
Results

10

Increase in lead capture conversion

100

App experience exceeded expectations with sophisticated, easy‐to‐use, convenience and up‐to‐date information

Frequent updates of program details provided faculty and staff with more accurate info enabling them to get up to speed more quickly