When potential customers or clients find your website you have precious little time to engage them and keep them interested in your content or services. Your website may be the first impression someone has of your business. With this in mind, here are a few things to consider:
Is There Too much content?
Even as an avid reader if there is too much content on a website I tend to lose interest. Consider that blank spaces give more impact to the items on your page. When writing for business by cutting back on content you give that much more power and weight to what is on the page.
Is the content well organized?
People are on your website to get information. If they can’t find it quickly and easily then they will leave the site. Your content should have a flow. It should be easy to read and direct people to the answers they are searching for. Consider what is most important to your customers and be sure to have that front and center on your landing page.
When potential customers or clients find your website you have precious little time to engage them and keep them interested in your content or services.
Are there too many CTAs?
The only thing worse than NO call to action is too many. Give your customer too many choices they may not make any choice. Other than to go search another site for the same information. Think of it as taking them on a journey, you walking ahead with a look back every few paces with a nod of your head and a come hither wave. Entice them to follow you.
Does the site work well on mobile devices?
Now more than ever your website should be designed for use on mobile. Period. This really needs no explanation. The images should appear on the main screen and anything of importance should be sitting above the fold. The content should be designed so that pertinent information and brand images are visible without having to scroll through the site.
Is my content fresh?
Make it original and update your content regularly. If you want repeat viewers and readers, then give them reasons to enjoy being on your site. Peak their interest. Inspire. Engage. If this is your main marketing tool, then make sure you have your best face forward. At all times.
Until next time!