Announcing Counter’s new brand identity:
Counter Design Studio is a UX Design, strategy and creative firm dedicated to creating inspired learning experiences. We integrate user research, UX methodologies and analytics with learning strategies to build digital solutions that help people learn.
The New Logo and Branding Explained
When designing the new brand for Counter, we chose a font that was clean, modern and bold. The ‘t’ is in lowercase to demonstrate a dual purpose. Lowercase is approachable, youthful and friendly. Look at it again. It is also a plus sign. This is to emphasize that our work combines learning with play to create a unique and engaging user experience. Finally, when you really look at the ‘t’ it’s also two arrows. While an arrow shows direction, it also symbolizes goals (bulls-eye!). We use our knowledge, skill and expertise to help our clients and partners hit their goals, every time.
We are eager to know what you think about our new website and logo. Please share your thoughts with us as we continue to evolve and grow, ever curious and always searching for the next great learning experience.
Chief Executive Officer