Somewhere a door closes. My head is heavy and I’m not sure if I’m awake or dreaming. As I struggle to focus, I determine the sound of the closing door was real and I am no longer asleep. There is a heavy scent in the room of something feral. I am suddenly gripped with panic and terror. This is not my room…
A good story pulls you in. Through curiosity. Empathy. Our need to know…what happens next?
In UX design the story is just as important as the interface or the content. Good UX design will take the user on a journey that compels them to turn the page. Here are some key components to consider when creating a good UX design story.
The User as Protagonist
The user must be able to identify with the main character. This can be tricky depending on your audience. You may need to ensure you have multiple characters the user can choose from to aid them in their learning journey. Your main character must be compelling enough so that any demographic can relate to and empathize with them.
The Quest Must be Clear
Whether they be the villain or the hero the characters need to have a purpose. The tasks must be clear for your users so that they are fully aware of the ultimate goal in their learning journey. This also creates motivation establishing reward and a sense of accomplishment when all tasks have been completed to success.
The Plot is the Thing
Your plot in the UX story represents the content and how it is arranged. The beginning, middle and the end. There should be a sense of discovery for the user. The plot is the trigger that motivates the user to continue through the story. What comes next? What happens when I click here? The plot should keep the user tied to the content because they are driven by their curiosity and the enjoyment they are experiencing along this journey.
Eyes Wide Open
In the UX design story visuals are critical. The content must be married to the visuals. To tell an engaging story is not enough…the user must be lured by the visuals. The visuals should not detract from the plot. One must complement the other. Images will help your audience to make sense of the content and more importantly help them to commit the content to memory.
If you are looking to create a more engaging, compelling learning journey we would be happy to help. Contact us and we will work with you to tell your best UX design story.
Until next time!