AccessForward is a website created to train, promote and distribute relevant accessibility tools and resources in a way that would help obligated businesses and organizations comply with the Accessibility for Ontarians with Disabilities Act (AODA) 2005.
Our Story
Building an Inclusive Culture
With Accessibility Compliance
For Ontarians
From complex to clear, training on Accessibility compliance that works for everyone
All Ontarians have the right to access sites and services. Ontarians with disabilities are no different.
Key Opportunities
- Create purposeful content organization to reduce “information overwhelm”
- Ensure seamless user experience so learners can focus on the learning
- Purposeful visual design to make learning relevant & engaging
What We Did
- UX Strategy
- Visual Design
Solution
Analyzing surveys and feedback from the original website enabled us to see the big picture of the various visitors who accessed the site, their reasons for coming, and any challenges they encountered along the way. With that information we then utilized visual design techniques and applied best web practices to create a website that is intuitive, visually engaging and responsive.
What We Delivered
- Web Micro-site
Results
7
Rise in visibility over first month of launch
307
Increase in new visitors within 6 months
93%
Visitors said new design was intuitive and engaging