Determined to show prospective and returning students that their programs are some of the best in the country, Seneca needed a modern and digital solution that would capture a learner’s interest and keep them engaged from preliminary interest until enrollment. The solution needed to be media rich, on-demand, digital, capable of multiple updates as programs evolve and change.
Our Story
Transforming Recruitment
To Increase Student Enrollment
Facing the challenge of attracting today’s tech savy students.
Delivering a digital course catalogue app to drive better engagement with prospective students.
Key Opportunities
- Create opportunities for earlier engagement with prospective students
- Use technology to reach a wider audience outside of recruiting events
- Provide a richer media experience to engage and excite prospective and returning students
What We Did
- UX Strategy
- GUI Design
- Visual Design
Solution
Seneca implemented digital publishing APP Adobe Digital Publishing (now known as Adobe Experience Manager Mobile) to supplement printed Viewbooks to connect with prospective students. We built a user-centric, media rich app that provided up to date program information for all of Seneca’s 150+ programs, with offline lead capture capabilities and performance metrics. It’s become not only a great tool for recruitment, faculty and staff are now using it as a reference tool.
What We Delivered
- Mobile App
Results
10
Increase in lead capture conversion
100
App experience exceeded expectations with sophisticated, easy-to-use, convenience and up-to-date information
Frequent updates of program details provided faculty and staff with more accurate info enabling them to get up to speed more quickly