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Better Experiences Better Products That Simply, Work

Counter Design is a Toronto-based User Experience design studio. We design user-friendly products for web and mobile that drive engagement, bring value, creates impact and connects with people.

Better Experiences Better Products That Simply, Work

Counter Design is a Toronto-based User Experience design studio. We design user-friendly products for web and mobile that drive engagement, bring value, creates impact and connects with people.

our story

We Believe Experiences Matter

We focus on understanding users and behaviors to design and develop the effective and meaningful user experiences. Challenging traditional methods allows us to explore new and exciting ways to create easy, intentional, useable products.

We pride ourselves in taking a straight-forward, growth design approach. Providing our clients with solutions that are rooted in a business and user perspective to create return on investment and maximize impact.

We combine creativity and industry best practices to create visually stunning, user-friendly websites and web applications. Our objective, to provide digital solutions that are cost-effective and achieve measurable results.

our work

Triumph Inc.

Brand Identity Design

Brand Identity design providing parent and subsidiaries guidelineson how tangible elements of a brand should be used in all forms of branded communications — from business cards to ads, packaging to signage, and everything in between.

AstraZeneca Human Edge Exhibit

Exhibit Design + Digital Interactive Design

We collaborated with the Ontario Science Centre to develop four different immersive exhibits where visitors learn and explore the wonders and possibilities of the human body.

Solo Cru Premium Italian Wine, Beers & Spirits

Web Ecommerce | Shopify

Wine ecommerce website with detailed but essential wine facts that help consumers choose and purchase wine based on preference, food pairings or sense of adventure.

Workforce Architect Assessment

UX/UI Design + Digital Interactive + Visual Design

An HR platform designed to engage and assess strengths, weaknesses, opportunities for growth and alignment with overall business strategy within an organization’s workforce.

Apex Score CX SAAS Platform

UX/UI Design + Web Design

A behavioral science and AI driven technology Saas platform for enterprise organizations that assess and analyze customer driver data to predict patterns and behavioral outcomes.

Technical Product Installation Manuals

3D Rendering + Visual Design

A series of technical installation manuals including 3D renderings and illustrations outlining detailed installation, activation and troubleshooting steps.

Taglife Mindfulness Mobile App

UX/UI Design

Tune in. Activate. Reflect. Expand. Mobile app that helps individuals check-in and journal daily to build positive habits and cultivate a conscious lifestyle.

Solo Cru Premium Italian Wine, Beers & Spirits

Web Ecommerce | Shopify

Wine ecommerce website with detailed but essential wine facts that help consumers choose and purchase wine based on preference, food pairings or sense of adventure.

our services

Web Design & Development

Simple, clear messaging, user-friendly, intuitive navigation. We craft websites and web applications that let users focus on your products and services. We take our understanding of how users interact with technology to build a seamless experience that result in conversions. If you don’t notice the technology, we did our job right.

UX Design & Assessment

Need to improve your product or build a compelling experience? Benefit from a constructive and professional assessment. We work with you to map out and design features that reflect the essence of your product. Our focus is to deliver effective, compelling solutions that drive engagement and increase satisfaction.

Visual Design

From graphical user interfaces (GUI), interactive reports to brand identities, we bring your brand and communications to life with the power of visuals. Convey complex ideas effectively with emotional impact. We bring storytelling, imagination and creativity to the table to make the user’s experience truly memorable.

Web Management Support

Keeping a website in top shape can be a challenge. Your website is a valuable investment, and it deserves the best care. There’s nothing worse than an outdated or broken site. Our maintenance approach is simple and worry-free. From regular monitoring to routine content updates, we’re committed your site is in tip-top shape.

Partners We Work With

We can’t be all things to our clients. However they can be assured that we work only with partners that share the same level of dedication, quality and standard we hold ourselves to. Here are some of our esteemed colleagues.

Unleash the Power of Experiences

Create effective solutions that meet your needs and align with your business goals. Drive results and change the way people interact with your business.

reasons that drive us

01.

Driven by User Experience

Positive experiences empower the individual and memorable experiences inspire loyalty. We understand the importance of making enjoyable and easy-to-use products that will generate leads and drive conversions.

02.

Seek New Technologies

Every business is unique and requires different solutions. For this reason, we don’t subscribe to any one platform or technology. We focus on delivering solutions that work for your business but adapts as you grow.

03.

Strive for Excellence

We never assume we have all the answers—or even all the questions! We seek excellence by listening and asking questions. We collaborative closely with our clients to identify gaps and develop the best possible solution.

04.

Success is in Our Reputation

We are known for our quality of work, attention to detail and dedication to every project. Developing long-term client relationships, building trust and confidence in our expertise is at the core of our reputation.

our notable clients

Create Designs That Leave an Impact

Great experiences, changing the way people engage with your business. Get started on your project today.

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